Our glossary simplifies common industry terms in freight and logistics into clear, easy-to-understand explanations.
Customer Lifetime Value (CLV) measures the total revenue a single customer can generate for a company over the entire lifespan of their relationship. CLV isn't just a financial metric; it's also a crucial basis for formulating marketing strategies and logistics service levels. In cross-border e-commerce and international logistics, companies that provide fast, secure delivery and comprehensive after-sales service can prolong customer relationships and increase CLV. By analyzing CLV, companies can more effectively allocate marketing budgets, optimize pricing strategies, and enhance the customer experience, ultimately maintaining their competitive advantage in a fiercely competitive market.
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